The Workplace executive guide

Learn how to use Workplace to amplify company culture, promote transparency, and ensure that remote and frontline workers feel connected to headquarters

As an executive using Workplace, you have the power to amplify your company’s culture, promote transparency, and ensure that remote workers feel better connected to Headquarters. This guide outlines best practices for executives working in Workplace to engage and empower their organization.
Check News Feed regularly
Check your News Feed regularly
Check your News Feed regularly to keep a pulse on your organization. Be sure to follow people that you work with regularly, like the rest of the executive team and your direct reports. Workplace will prioritize their posts and comments in your News Feed.
Comment and react to posts
Comment and react to posts
Comment and react to posts to let people in your organization know that you’re listening and you’re engaged. The great thing about Workplace is, you can do all of this conveniently from your phone.
Use Workplace to:
  • Give feedback
  • Offer encouragement
  • Recognize colleagues for a job well done
  • Ask questions
Make sure your posts are promoted in the News Feed
Make sure your posts are promoted in the News Feed
Make sure a Workplace admin has promoted your posts in the News Feed. This ensures everyone in your organization sees your posts at the top of their News Feed.
Follow these instructions to promote posts:
  • Go to the People section of the Admin Panel
  • Scroll down to find the name of the person whose posts you’d like to promote, or use the search bar
  • Select the “…” and choose Promote Posts in News Feed
Post regularly
Post regularly
It only takes 10 minutes a day of being active on Workplace to have significant impact in the community. While it’s important to have regular posts, it’s not a numbers game. Develop a pattern that works for you and stick to it as much as you can.
Try building a content calendar with your team. It’s helpful to start off with special dates from your company calendar.Once you have that, you can also schedule posts in advance on specific topics. A weekly leadership message, for example.
In especially busy times, your internal communications team can use Draft for to draft posts on your behalf. You will then be prompted to review the draft, make changes and post when you're ready. Learn how to enable Draft for in the Help Center.
Host regular Live video Q&As
Host regular Live video Q&As
Live video allows you to connect to all members of your organization, no matter where they’re located. Use Live to hold town halls or Q&As, and invite people to participate with polls and comments.
Follow these steps to hold a live Q&A:
  • One week before your first Q&A session, make an announcement in your company-wide announcement group. In the post, share a poll of what topics employees are interested in hearing more about. Use the topics identified to help executives prepare for the event.
  • 48 hours before your live broadcast, share a poll in your company-wide group to collect questions from employees. Let employees know that the highest rated questions will be answered during the event, and that people will be able to submit questions during the broadcast as well.
  • Before the Live video is over, encourage people to join future Q&A sessions.
Learn more about how to use Live video in the Live video resource hub.
Collaborate with execs in a group
Collaborate with your executive team in a secret group
You and your executive team are probably pretty busy, and your time to meet and have discussions is limited. Use a secret leadership team group to stay connected and collaborating, even when you can’t meet in person.
The leadership team group is kept secret, so your posts are private and secure. People who aren’t members of the group won’t be able to find it through search and won’t be able to see members or posts.
Communicate with direct reports in 1:1 groups
Communicate with your direct reports in 1:1 groups
Replace email communications with secret 1:1 groups with each of your direct reports. Secret 1:1 groups are great for assigning tasks, giving feedback, and discussing performance evaluations. Use them to stay up-to-date on what everyone is working on by asking your direct reports to post their weekly priorities in the group.
Get answers fast with chat
Get answers fast with chat
Use chat for communication that would otherwise clutter your group page. Chats are best in situations when you need an answer fast, or when you're just communicating back and forth with your colleagues. Information can get buried in a chat after a few days, so make sure you post important content directly to your group page.
Other helpful resources
Other helpful resources